Essentials of Marketing Research

Marketing research is a process of collecting data and information about a market, consumers and players in the target market. Marketing research has proven to …

Sucessful Market Segmentation Strategies

Market segmentation is the process and procedure of partitioning markets into groups of potential customers with similar needs and/or characteristics. Market segmentation is the key …

Develop Customer Profile for Business

customer profileCustomer is crucial for any business development whether it is a small business or well established business. To market and attract your business potential customers, …